Why Is My Campaign Paused?
Understanding automatic campaign pausing and how to get back to sending
Quick Answer
Campaigns are automatically paused when your bounce rate exceeds 10% OR when the underlying infrastructure (domains/mailboxes) becomes unhealthy and unable to safely send.
This is a protective measure to prevent permanent reputation damage. The system will automatically heal and resume when conditions improve.
Common Reasons
1. High Bounce Rate (Most Common)
Your campaign's emails are bouncing at over 10%. This usually means:
- • Email list quality is poor (invalid addresses)
- • Purchased or scraped email lists
- • Old, stale contacts (email addresses no longer exist)
- • Spam trap addresses in your list
2. Domain Health Issues
Your domain was flagged as unhealthy:
- • Domain is blacklisted (Spamhaus, Barracuda, etc.)
- • 50%+ of mailboxes on this domain are unhealthy
- • DNS authentication broken (SPF/DKIM/DMARC)
3. Mailbox Health Issues & "Stalled" Campaigns
All mailboxes assigned to this campaign are unhealthy. This causes an "Infrastructure health enforcement" pause.
- • Mailboxes hit 10%+ bounce rate individually
- • Mailboxes were manually paused
- • Mailboxes are in recovery mode
4. Manual Pause
Someone on your team manually paused the campaign from the dashboard or via your sending platform.
What Happens When a Campaign Is Paused?
- 1
Immediate Stop
All new emails for this campaign are blocked from sending
- 2
Platform Sync
Campaign is paused in your sending platform
- 3
Notification Sent
You'll receive a critical notification explaining why
- 4
Auto-Healing Begins
If caused by infrastructure issues, the 5-phase healing pipeline starts automatically
How to Resume Your Campaign
Option 1: Wait for Auto-Healing (Recommended)
If paused due to infrastructure issues, the system will automatically heal and resume when safe. This takes 4-14 days depending on severity.
Healing Timeline:
- • Phase 1: Cooldown (4-48 hours)
- • Phase 2: DNS validation (instant)
- • Phase 3: Restricted sending (2-4 days, 5 sends/day)
- • Phase 4: Warm recovery (7-14 days, 25 sends/day)
- • Phase 5: Fully healthy → Campaign auto-resumes
Option 2: Fix Issues Manually
Speed up the process by addressing root causes:
For High Bounce Rates:
- • Clean your email list (remove invalid addresses)
- • Use email verification tools (ZeroBounce, NeverBounce)
- • Remove old contacts (6+ months inactive)
- • Switch to better lead sources
For Domain Blacklisting:
- • Check blacklist status at mxtoolbox.com
- • Request delisting from each blacklist
- • Fix SPF/DKIM/DMARC records
- • Trigger manual re-assessment in Superkabe
Interactive Stalled Resolution (New)
If your campaign paused due to "Infrastructure health enforcement" (0 healthy mailboxes), click Resolve Issue on the campaigns dashboard to access the interactive resolution flow:
- Option A: View your remaining healthy mailboxes and add them to the campaign to instantly restart it.
- Option B: Safely abandon the stalled campaign by automatically rerouting its active leads to another running campaign.
- Option C: Dismiss the UI warning and manage the campaign manually in your sending platform.
⚠️ Important Warnings
- •Don't force resume manually - If the system paused your campaign, there's a good reason. Forcing it back on without fixing root causes will cause more damage.
- •Don't bypass Superkabe - Resuming directly in your sending platform will cause sync conflicts. Always use Superkabe's controls.
- •Don't ignore notifications - Each pause notification contains specific remediation steps. Follow them.
Preventing Future Pauses
✅ Best Practices
- • Use verified, opted-in email lists
- • Set up SPF/DKIM/DMARC correctly
- • Monitor bounce rates weekly
- • Start with low volume (20-30/day)
- • Warm up new mailboxes gradually
- • Remove hard bounces immediately
❌ Avoid
- • Buying email lists
- • Scraping emails from websites
- • Sending to unverified contacts
- • Ignoring bounce rate warnings
- • Sending high volume immediately
- • Using shared/public domains