Renewal / Upsell

90 days to renewal — quick check

Hi {{first_name}},

90 days out from {{company}}'s renewal. Wanted to flag this early so it's not a fire drill in the last week.

Two questions worth thinking through:
1. Are the original use cases we set up at signup still the right ones, or has the team's focus shifted?
2. Is anyone using {{custom.adjacent_feature}} yet? If not, that's the highest-leverage place to expand value before renewal.

Happy to set up a 30-min review at {{custom.proposed_time}}. Or push to next month if better — your call.

— {{sender_first}}

3 free generations a day. Sign up for unlimited.

• Body — 90-day timing

  Renewal conversations starting 90 days early have dramatically higher expansion rates than the same conversation in the last 30 days.

• Add an unsubscribe link to the footer (CAN-SPAM § 5(a)(3))
• Include your physical mailing address in every commercial send (CAN-SPAM § 5(a)(5))
• Set the List-Unsubscribe + List-Unsubscribe-Post headers (Gmail/Yahoo Feb 2024 sender rules)
• Replace personalization placeholders before sending — never ship raw {{first_name}} to a recipient
• Send from a domain that's properly authenticated (SPF + DKIM + DMARC)

Sending through Superkabe handles every line above automatically.