Re-engagement — Cold 90-Day Lead
Lead who replied months ago but never converted
Subject
Picking this back up?
Body
Hey {{first_name}},
We talked back in {{custom.last_contact_month}} about {{custom.topic}} — timing didn't line up then.
Quick check: is {{custom.responsibility}} still on your plate at {{company}}, or did it move to someone else? If it's still you, I have a new angle worth 10 min. If not, no worries — happy to be redirected.
— {{sender_first}}Use this template
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The AI prompt that built this
Copy this prompt into ChatGPT/Claude/your favorite AI to generate variations for your industry, role, or use case. Or — when you sign up for Superkabe — generate it directly inside the platform.
Write a re-engagement email to a lead who went cold 90+ days ago. Reference the prior conversation specifically. Acknowledge that things may have changed. Offer a fresh angle without re-pitching. Under 80 words.
Why this template works
Opener — Specific reference
Naming the prior month + topic proves this isn't a mass-blast re-touch. Recipients can verify in their own inbox.
Body — Two-question structure
Asks if responsibility moved, then offers a fresh angle. Either answer keeps the conversation alive.
Before you send
- Add an unsubscribe link to the footer (CAN-SPAM § 5(a)(3))
- Include your physical mailing address in every commercial send (CAN-SPAM § 5(a)(5))
- Set the List-Unsubscribe + List-Unsubscribe-Post headers (Gmail/Yahoo Feb 2024 sender rules)
- Replace personalization placeholders before sending — never ship raw {{first_name}} to a recipient
- Send from a domain that's properly authenticated (SPF + DKIM + DMARC)
Sending through Superkabe handles every line above automatically.
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