Press Pitch — Journalist

PR-led pitches to trade journalists for product launches or industry stories

Press PitchMedia / PublishingJournalistQVC52 words87/100 deliverability

Subject

Story idea: {{custom.story_angle}}

Body

Hi {{first_name}},

Pitching a story angle for your beat: {{custom.story_angle}}.

Why now: {{custom.timeliness_hook}}.

What I have:
- Original data on {{custom.proprietary_data}} ({{custom.data_size}})
- Two customers willing to talk on the record about {{custom.customer_angle}}
- Industry context from {{custom.expert_source}}

Embargo for {{custom.embargo_date}} if useful. Or ignore if it's not your beat.

— {{sender_first}}

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The AI prompt that built this

Copy this prompt into ChatGPT/Claude/your favorite AI to generate variations for your industry, role, or use case. Or — when you sign up for Superkabe — generate it directly inside the platform.

Write a press pitch to a trade journalist. Lead with a story angle, justify timeliness, list three concrete assets you can provide (data, sources, context), offer embargo. Under 100 words.

Why this template works

  • BodyThree-asset structure

    Journalists need data, sources, and context to write quickly. Listing all three upfront makes the pitch turnkey.

Before you send

  • Add an unsubscribe link to the footer (CAN-SPAM § 5(a)(3))
  • Include your physical mailing address in every commercial send (CAN-SPAM § 5(a)(5))
  • Set the List-Unsubscribe + List-Unsubscribe-Post headers (Gmail/Yahoo Feb 2024 sender rules)
  • Replace personalization placeholders before sending — never ship raw {{first_name}} to a recipient
  • Send from a domain that's properly authenticated (SPF + DKIM + DMARC)

Sending through Superkabe handles every line above automatically.

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