Media → Editor

PR / data-driven companies pitching trade journalists

Press PitchMedia / PublishingJournalistQVC67 words88/100 deliverability

Subject

Original data on {{custom.beat_topic}}

Body

Hi {{first_name}},

Saw your piece on {{custom.recent_article_topic}} last week — the data you cited was thin (you noted it yourself). I have proprietary numbers on {{custom.related_dataset}} from {{custom.data_source}} that go deeper.

If useful for a follow-up piece, happy to share under embargo. The data shows {{custom.headline_finding}} — which I don't think anyone else has reported.

Lmk if a 15-min call to brief you would help.

— {{sender_first}}

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The AI prompt that built this

Copy this prompt into ChatGPT/Claude/your favorite AI to generate variations for your industry, role, or use case. Or — when you sign up for Superkabe — generate it directly inside the platform.

Write a cold email to a journalist or editor. Reference a specific recent article they wrote, offer proprietary data they don't have, propose embargoed sharing. Under 100 words. Tone: professional, peer-level.

Why this template works

  • OpenerSpecific article reference

    Journalists get hundreds of pitches. Citing one of their pieces (and a real critique of it) immediately stands out.

  • Call to ActionEmbargo offer

    Embargoed exclusives are the currency journalists trade in. Offering one signals professionalism.

Before you send

  • Add an unsubscribe link to the footer (CAN-SPAM § 5(a)(3))
  • Include your physical mailing address in every commercial send (CAN-SPAM § 5(a)(5))
  • Set the List-Unsubscribe + List-Unsubscribe-Post headers (Gmail/Yahoo Feb 2024 sender rules)
  • Replace personalization placeholders before sending — never ship raw {{first_name}} to a recipient
  • Send from a domain that's properly authenticated (SPF + DKIM + DMARC)

Sending through Superkabe handles every line above automatically.

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