Insurance → Broker

Renewal retention at {{company}}

Hi {{first_name}},

Most independent brokerages run 88–92% renewal retention — but the 8–12% that walk are often clients who got a better quote 60 days before renewal, not at renewal.

We help brokers surface those at-risk accounts 90 days early so you can have the right conversation before the prospect's already shopping.

Worth 20 min to walk through how this would fit your book at {{company}}?

— {{sender_first}}

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• Body — Specific timing window

  Naming the 90-day-before-renewal moment shows operational understanding most cold emails miss.

• Add an unsubscribe link to the footer (CAN-SPAM § 5(a)(3))
• Include your physical mailing address in every commercial send (CAN-SPAM § 5(a)(5))
• Set the List-Unsubscribe + List-Unsubscribe-Post headers (Gmail/Yahoo Feb 2024 sender rules)
• Replace personalization placeholders before sending — never ship raw {{first_name}} to a recipient
• Send from a domain that's properly authenticated (SPF + DKIM + DMARC)

Sending through Superkabe handles every line above automatically.