Win-Back — Churned Customer

A few things have changed since you left

Hi {{first_name}},

Saw {{company}} churned about {{custom.months_since_churn}} months ago. Won't pretend that didn't sting.

Three things have shipped since you left that I think directly address what wasn't working:
- {{custom.improvement_1}}
- {{custom.improvement_2}}
- {{custom.improvement_3}}

Not asking for the sale. Just curious whether any of those would have changed the original decision. If the answer's "no, we left for other reasons" — useful feedback either way.

— {{sender_first}}

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• Opener — Acknowledge the churn

  Pretending the churn didn't happen makes the email feel like a generic re-engagement. Naming it directly earns the read.

• Call to Action — Feedback over selling

  Asking for honest feedback (vs. asking for the sale) reopens the relationship. Sometimes leads to a re-sign, almost always leads to a useful conversation.

• Add an unsubscribe link to the footer (CAN-SPAM § 5(a)(3))
• Include your physical mailing address in every commercial send (CAN-SPAM § 5(a)(5))
• Set the List-Unsubscribe + List-Unsubscribe-Post headers (Gmail/Yahoo Feb 2024 sender rules)
• Replace personalization placeholders before sending — never ship raw {{first_name}} to a recipient
• Send from a domain that's properly authenticated (SPF + DKIM + DMARC)

Sending through Superkabe handles every line above automatically.