Referral Ask — Wrong Person Play

Wrong person at {{company}}?

Hi {{first_name}},

I might be off-base reaching out to you about {{custom.topic}} — apologies if so.

Mind pointing me to whoever owns {{custom.responsibility}} at {{company}}? I won't pile on, just want to make sure I'm talking to the right person.

Appreciate it,
{{sender_first}}

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• Subject Line — Self-deprecating curiosity

  "Wrong person?" disarms the recipient. Even people who *are* the right person often reply to confirm.

• Body — Humility = trust

  Admitting you might be wrong builds credibility. Most cold emails project false certainty.

• Call to Action — Low-effort referral

  A name is a 5-second response. Most prospects will reply with one even if they don't need your product.

• Add an unsubscribe link to the footer (CAN-SPAM § 5(a)(3))
• Include your physical mailing address in every commercial send (CAN-SPAM § 5(a)(5))
• Set the List-Unsubscribe + List-Unsubscribe-Post headers (Gmail/Yahoo Feb 2024 sender rules)
• Replace personalization placeholders before sending — never ship raw {{first_name}} to a recipient
• Send from a domain that's properly authenticated (SPF + DKIM + DMARC)

Sending through Superkabe handles every line above automatically.