Real Estate Agent → Homeowner

Two recent sales near {{custom.property_address}}

Hi {{first_name}},

Two homes on {{custom.street_name}} sold in the last 30 days — both above asking. The market in your area is moving faster than this time last year.

Not pitching anything specific. Just keeping owners on {{custom.street_name}} updated on what's happening on the block. If you ever want a 5-min call to talk through what your home would list for in this market, my schedule's open.

— {{sender_first}}

3 free generations a day. Sign up for unlimited.

• Opener — Local proof

  Two recent sales on the recipient's street is the only stat that actually matters to them. Universal market data is ignored; their block is not.

• Body — No pitch

  "Not pitching anything specific" earns the right to a future conversation. Most realtor cold emails fail because they pitch on touch one.

• Add an unsubscribe link to the footer (CAN-SPAM § 5(a)(3))
• Include your physical mailing address in every commercial send (CAN-SPAM § 5(a)(5))
• Set the List-Unsubscribe + List-Unsubscribe-Post headers (Gmail/Yahoo Feb 2024 sender rules)
• Replace personalization placeholders before sending — never ship raw {{first_name}} to a recipient
• Send from a domain that's properly authenticated (SPF + DKIM + DMARC)

Sending through Superkabe handles every line above automatically.