Nonprofit → Executive Director

Donor retention rate at {{company}}

Hi {{first_name}},

Average nonprofit donor retention sits at 43%. Best-in-class is 70%+. The difference isn't fundraising spend — it's the 60-day window after a first donation, where most orgs send a tax receipt and then go silent for 11 months.

We help EDs build the second-touch moment that closes that retention gap. Cost a fraction of acquiring net-new donors.

If a 20-min call to discuss {{company}}'s retention numbers would be useful, happy to set it up.

— {{sender_first}}

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• Body — Retention vs acquisition

  Most nonprofit cold pitches focus on acquiring more donors. Reframing to retention speaks to the actual ED-level priority.

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