Marketing Agency → Brand Manager

Performance marketing agencies pitching mid-market consumer brands

Cold IntroAgenciesMarketing ManagerPAS80 words85/100 deliverability

Subject

Stop paying for paid social you can't attribute

Body

Hi {{first_name}},

Most brand teams I talk to are spending 30–40% of paid social budget on placements they can't actually attribute to revenue — and the agency reports keep showing "engagement" instead of pipeline.

We run paid social for B2C brands like {{custom.peer_brand}} where every dollar gets tied to either a purchase or a real qualified signup. No engagement vanity metrics.

Open to a 20-min audit of {{company}}'s last quarter? We'll show you exactly which placements are leaking.

— {{sender_first}}

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Write a cold email from an agency to a brand manager. Lead with the paid social attribution problem, name a peer brand, offer a free audit. Under 100 words.

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  • Call to ActionFree audit

    Audits are the highest-converting cold-email CTA for agencies. They're concrete, time-boxed, and demonstrate value before a contract.

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