Follow-up — Loom Video Drop

90-second video for {{company}}

Hi {{first_name}},

Recorded a 90-second walkthrough specifically for {{company}}: {{custom.loom_url}}

Goes through the three things I'd specifically change about your {{custom.specific_area}} based on what I saw publicly. No pitch in the video — just observations.

If any of it lands, happy to set up 15 min to walk through deeper.

— {{sender_first}}

3 free generations a day. Sign up for unlimited.

• Body — Video as gift, not ask

  Personalized Looms convert when framed as observations they can use independently. Framing them as part of a sales pitch kills the magic.

• Add an unsubscribe link to the footer (CAN-SPAM § 5(a)(3))
• Include your physical mailing address in every commercial send (CAN-SPAM § 5(a)(5))
• Set the List-Unsubscribe + List-Unsubscribe-Post headers (Gmail/Yahoo Feb 2024 sender rules)
• Replace personalization placeholders before sending — never ship raw {{first_name}} to a recipient
• Send from a domain that's properly authenticated (SPF + DKIM + DMARC)

Sending through Superkabe handles every line above automatically.