Casual → Head of People — HR Tech

HR Tech vendors targeting growing-stage companies

Cold IntroHead of PeoplePAS78 words90/100 deliverability

Subject

Onboarding is everyone's worst process

Body

Hey {{first_name}},

Onboarding is the most universally hated process at companies under 500 people. Half-built spreadsheets, manual provisioning, new hires sitting around for two days waiting for accounts to get set up.

We've been working on this with HR teams at companies your size — automating the messy parts without forcing you onto a Workday-tier system.

Quick 15 min to see if it'd actually save your team hours? No deck, just walk through your current flow.

— {{sender_first}}

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Write a casual cold email to a Head of People at a sub-500-person company. Identify a universal HR pain (onboarding mess), offer a casual demo. Under 100 words.

Why this template works

  • OpenerUniversal truth

    Most People leaders nod at the onboarding line. Earns the second sentence.

  • Call to ActionNo-deck CTA

    "No deck, just walk through your current flow" signals the meeting is for them, not us. Higher acceptance rate.

Before you send

  • Add an unsubscribe link to the footer (CAN-SPAM § 5(a)(3))
  • Include your physical mailing address in every commercial send (CAN-SPAM § 5(a)(5))
  • Set the List-Unsubscribe + List-Unsubscribe-Post headers (Gmail/Yahoo Feb 2024 sender rules)
  • Replace personalization placeholders before sending — never ship raw {{first_name}} to a recipient
  • Send from a domain that's properly authenticated (SPF + DKIM + DMARC)

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